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The first step in any SEO strategy is on-site optimization. If done correctly, you will see your website ranking high in search engine rankings. It is no exaggeration to say that the title tag (SEO) is the cornerstone of optimization. The title of the web page that people see on the search engine results page is their first encounter with your website. Well-designed titles attract both customers and search engines. What is a website title? What is a title as a meta tag? Are they the same? Read on to find out.
Title: Definition
When it comes to SEO, there are two types of titles – the on page seo service one you see on the search engine results page (SERP) and the one you see when you land on a specific web page. The former is called the title tag, page title or meta title, while the latter is called the top title of the page. The two should not be confused. What is a title tag? The shortest definition is that it is an element of HTML code ( <title></title>) that appears in search results, in the browser tab, and in other external sources such as social media. What is a title in SEO? Simply put, title tags are those clickable blue links on a search engine results page that give a brief description of the website/web page content.
Why do you need a meta title?
Books are judged by their covers. And titles, in particular. While book titles may not always be clear and transparent, a title for SEO should be completely relevant to the content it describes. While the title tag is not the only magic tool that will help your site rise to the top of search results, its impact on search engines’ decision-making process should not be underestimated. When a user’s query returns hundreds of results, it is a catchy title that will make that person click.
Writing good titles is part of effective on-site optimization. They are not only meant to attract people, but also to please the search engine. For example, Google algorithms analyze the content of websites and how well it matches the titles. If enough match is found, the search engine will move the website up in its rankings.
Where to add the title tag?
Now that you fully understand the role of the title in website optimization, you may be wondering how to write a working meta title tag. Adding or changing the title tag is a fairly simple task. The procedure will depend on the type of website you have.
Header code in HTML:
<head>
<title>Your title</title>
</head>
WordPress SEO Title:
Go to “General Settings” and edit the “Title” tag.
Common Mistakes When Creating Meta Titles
There are certain aspects that you need to consider to avoid writing a bad SEO title.
Writing a Title Without Semantic Keyword Research
This is a common mistake of those websites that decide to create SEO meta on their own, without turning to professionals. As a result, their titles do not contain the necessary keywords and lag behind their competitors in search results.
Writing irrelevant headlines
You should always remember this golden rule: Titles are short descriptions of web pages. They should give search engines an idea of what they will see when they click on the blue link. If there is a mismatch, it will not only be potential customers who will be disappointed. The search engine will consider your web page irrelevant to the query because visitors do not spend much time on the open page and quickly return to the results page.
Putting brands first
This method is not recommended unless you are a well-known brand that enjoys huge popularity offline. It is still used very rarely.
List of cities
It is not reasonable to name all the cities where you can buy a particular service or product in the title. If the product is sold throughout the country, it will be impossible to include all the cities in the short title. Mentioning several cities may be justified if the company operates in a certain region, has offices in several regions, or if the content of the page is adapted to a certain location.
Using upper case
This is not the best way to make your title stand out. If you capitalize all the letters, it can be seen as spam. Make the content stand out, not the format of your title.
Let's come up with a name for everything
Each page of your site has unique content, so each of them should have a unique title. This is especially true when it comes to blog titles and product websites with dozens of categories and hundreds of pages.
Using an abundance of keywords
Be moderate when including keywords in the title. They should not clutter the meta tags or obscure the meaning of the title.
How to Write a Great Meta Title
Here are some helpful tips on how to create effective SEO meta tags that will increase clicks on your site.
Choose the right length. If you have a great title, check if it is longer than the recommended length. How long should a meta title be? The optimal length of a title for SEO is 50-60 characters. However, a more precise limit is measured not in characters, but in pixels. The standard size is 600 pixels. Remember that a search engine may cut off a certain part of your title. Make sure that the main keyword is at the beginning of the title.
Keep your readers in mind. This is perhaps the most important tip. Your title is the first thing a potential buyer will see, and its quality will largely determine whether a person skips it or clicks on it. That is why it is so important to create an informative and memorable title that does not look like it was created by a robot.
Avoid using question marks. Even if the query contains a question mark, it should be omitted from the title tag. Otherwise, search engines may think that your title is asking a question rather than answering it.
Make sure your title tag is structured. Stick to this structure:
Primary keyword + long-tail keywords | secondary keyword + place name | brand (website)
Be careful with symbols and stop words. The main rule here is to use the symbols that your competitors use. You may come across different symbols. But the most popular ones are comma, period, dash, colon. It is recommended to avoid using symbols such as /, \, (), +, =. If you must use them, put them after the key phrase.
Heading Templates
Online stores have many pages on their websites. Writing unique titles for all the pages may seem quite complicated or even impossible. Fortunately, there are special tools that will generate titles for different categories of products presented on your site. Meta titles are generated automatically, although you can specify some titles manually. If it is a WordPress site, there is a very useful plugin called Yoast SEO. There are standard templates that can be customized.
To create a clickable title, check out successful meta tag examples. If you come up with your own title page example, consult with an SEO expert to make sure you're on the right track with your optimization strategy.
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發表於 2024-11-10 12:13:54