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Content optimization for lead generation B B online marketing undergoes continuous transformations: how can we achieve results? Let's get into the merits of the issue and examine the challenges for one by one. Challenge number : mobile browsing For a long time, the attempt by B B companies to modernize their business has gone hand in hand with the digital and internet revolutions. However, browsing habits are changing, so much so that the share of users from mobile devices has exceeded that of users from computers.
This is a rather important change, to the point that Google included the mobile-friendly function of a site among wedding photo editing service the algorithms that determine the ranking of pages in its search results as early as . According to statistics from StatCounter, in October more than of accesses to websites occurred from mobile devices and in the percentage remained at and searches on Google from mobile had already long since surpassed those made from computers. mobile optimization If you haven't already done so, the time has come to optimize your company website for mobile traffic and let customers and prospects.

Find you from their favorite devices to accompany them in the purchasing process. If you want to find out how to turn your site into a marketing machine, download our eBook for FREE by clicking here. Challenge number : traditional marketing is succumbing HubSpot's “State of Inbound report indicates that the use of ad blocking – software for removing desktop and mobile advertising – has grown by year over year. online-marketing-b b-adblock The digital age has shifted more and more control from the hands of marketers to those of buyers who can decide what they want to see online and perceive traditional advertising as a nuisance.
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