If multiple brands launch new products at the same time you can conduct horizontal testing borrow the popularity of other new products to drive your own exposure and at the same time differentiate and grow At the same time our own classic models or hotselling models of the season can also be tested horizontally which is not only synchronized exposure but also inventory so that friends who have never tried it will be eager to try it and diehard fans will be ready to try it again Creative combinations that only I know As peoples personalization improves people are not satisfied with the original combinations but will develop many creative Internet celebrity drinking methods Selecting your own ingredients is a reflection of this When we have no plans to launch new products in the near future we can also renovate classic models in this way to make them popular again and become new internet celebrities It is through this method that
Haidilao continues to maintain popularity and attention on Brazil WhatsApp Number Data Xiaohongshu attracting users to check in and copy In addition to DIY in terms of drinking methods packaging and other aspects can also be DIYed to trigger followers Luckin and Wangzai can be said to be professional players in this area Like the justmentioned collaboration between Luckin and Xianxian Puppy bloggers DIY content also appears which promotes new products from different content dimensions Selfmade replica Every time a new or popular product comes out there will inevitably be selfmade replica content Some friends may think if I let others make copies then who will come to the store to spend money But the actual situation is that there are only a few people who can actually make replicas and the vast majority are those who are interested but want to quickly get the same model The vast majority of these are our consumer users The popularity of selfmade replicas on the platform cannot be underestimated When combined with immersive production and other content forms traffic can be maximized~ This is what we call the overlay gameplay of multiple popular content forms Key points of enterprise account operation Experts planting grass is certainly a very important part of it but for products with strong social attributes
such as milk tea if you want to increase user stickiness you must give full play to the role of the enterprise account Xiaohongshu character design If you want to play the enterprise account well in Xiaohongshu character establishment is the key In recent years there are many brands that have made enterprise accounts popular The characters are different but the efforts to create a sense of network and intimacy are the same Dont think of the enterprise account as an official tool for releasing information but as a live emotional and attitudeful individual so that we can quickly shorten the distance between us and users Marketing must be well organized In addition to publishing our daily content engaging in memes based on brands is also one of the lowcost ways to get out of the industry For example Heytea and Luckin created a series of related content based on the negative and sad mentality of workers on Monday I will also create based on hot memes on the Internet It is worth mentioning that some time ago Heytea was once again on the hot search list because of its packaging copywriting It may be a copywriting overturn or it may be deliberate marketing but no matter which one it is this has indeed brought an enviable wave of discussion and traffic to Heytea And it does not harm the brand itself Second creation is the key It can be seen from the feedback from Wandering Earth at the beginning of the year that it encourages secondgeneration innovation In this field the official attitude will directly determine the creativity of users on the official attitude whether their creativity can be realized whether it will trigger certain yellow lines and negative content etc For .
發表於 2024-3-13 11:39:36
