opinion about the use of artificial intelligence in customerservice. Customer adoption of chatbots is just as tangible: our research showsthat the volume of tickets handled by chatbots increased by 17% between 2020and 2021. However, they expect these interactions to be more human. In fact,67% of French consumers surveyed in our study said it was important to themthat interactions felt more natural and conversational when engaging with abusiness, and 63% said that they spent more with companies that provide aseamless customer experience across multiple touchpoints. It’s clear that anevolved, conversational and seamless AI-powered customer experience is the needof the hour. AI adoption in financial services is on the rise The pace of AI
deployment in the financial services sector is alsoaccelerating and companies across all sectors are increasing their investments.According to our 2023 Customer Experience Trends report, 67% of executives inEurope say expanding the use of AI in customer experience is an importantpriority Chinese Malaysia Phone Number List over the next twelve months, and 75 % of them believe that AI and botswill deliver greater savings in the coming years. The situation is changing soquickly that lawmakers are struggling to keep up. For example, there is stillno, and only the national lawsof each state apply. In this situation, banks and financial institutions thatwork in several countries must take into account local legislation each time.Conversational
experiences make the difference Our customer stories aregreat case studies to see conversational experience in action. Starling Bankuses Zendesk to provide 24/7/365 support to their customers, helping themacross multiple channels, including live chat on desktop or in-app. Andcustomers are clearly happy with it: according to research by Which, StarlingBank received one of the highest customer satisfaction scores for currentaccounts, receiving five stars for every aspect of its service. Financialservices provider Homebridge is another good example. Homebridge's tendifferent services work together better than ever, enabling it to deliver asmoother customer experience through Zendesk Support, Guide, and Chat.Homebridge uses Zendesk to provide self-
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