You can also use a satisfaction indicator such as NPS

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The most important metrics in Digital Marketing  funnel x Comments, opinions and recommendations Human beings are social animals and you have to know how to identify the opportunities that this condition offers you. We feel much more confident buying products or services that friends or acquaintances have recommended to us and you can use it for your website. This is what is known as social proof. The metric here would be the % of testimonials or opinions that are positive about your product or service.


The most important metrics in Digital Marketing  NPS x The greater Belarus WhatsApp Number this data, the more interest and notoriety we will be generating. It is a great indicator to guide the content. Origin of visits From what channels do users reach our communications: social networks, SEO, SEM, direct access, other websites...? You can identify them from your Google Analytics panel to enhance the channels that bring you the most traffic and try to improve the strategic ones if your performance is low.





The most important metrics in Digital Marketing  CHANNELS x Campaign performance They evaluate the success or failure of the communication actions carried out, for example in Google Adwords . In order to analyze the performance of your campaigns, we recommend this post on how to optimize Google Ads campaigns . Return of investment It quantifies the extent to which the money spent on campaigns is producing positive results with an economic return, allowing us to compare which campaigns are most profitable or effective and which ones we should eliminate.