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ChatGuru 's chat-commerce allows you to replicate the connection experience of a normal physical store digitally , with one big difference: customers don't need to leave the comfort of their home . Now, you can see the main advantages of chat-commerce: 1. Scale custom support Each company has its own needs and a one-size-fits-all approach would not work for everyone. That's why one of the main benefits of using ChatGuru chatbots to put a chat-commerce strategy into practice is that they allow companies to develop their personalized experiences to better meet their needs and those of their consumers. To streamline and improve the efficiency of your teams' efforts, you can use ChatGuru's features to create your own workflow and even link it to your CRM system. 2. Reduce cart abandonment According to data from the Baymard Institute , 69.82% of shopping carts are abandoned . For many customers, high shipping costs are a major impediment to completing their purchase.
Others are put off by the need to register an account or a complicated checkout procedure. There are many reasons for cart abandonment, but chat-commerce has the potential to minimize the number of shopping carts left unfinished. You can use chat to reach out to customers who have items in their shopping carts but haven't yet purchased to give you a nudge. By facilitating communication and making the purchasing process easier, bots save customers time and effort. This way, your Industry Email List consumers won't need to go elsewhere to get answers about refunds, exchanges and shipping costs, they can ask the chatbot a question and get the answer in a matter of seconds. In addition, it is also possible to send personalized discount coupons to encourage purchases. Additionally, chatbots are able to recognize when they need human assistance with a customer and can transfer discussions to a human agent without interrupting the flow of the conversation . Because of this, there will be fewer frustrated customers and fewer abandoned shopping carts.
Send surveys According to the 2021 Customer Experience Management report in Brazil, produced by Track, around 80% of companies still rely on email to conduct customer satisfaction surveys. While email is still the most commonly used medium for sending feedback requests, the 34% response rate falls short. On the other hand, WhatsApp has a 50% response rate , making it more efficient than the Widget on websites and apps, which only had a 40% response rate. Replacing the sending of customer satisfaction surveys to WhatsApp is logical, as the app is already widely used as a communication and support platform. This way, the organization can reach its customers at the most convenient time, sending them a survey through a channel that is checked frequently throughout the day, in a program they are already familiar with. All of this contributes to a superior customer service experience , which in turn increases consumer satisfaction with the brand and increases the likelihood of repeat purchases.
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發表於 2024-3-9 12:43:20