Using manual bidding will force you to monitor your campaigns far more closely,

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Maybe an eBook offer vs. an email subscription. Regardless, testing is hugely important to continuously improve accounts. Be open to changing conversion offers if you aren’t seeing good success. Maybe your ideas on where someone is in the sales funnel is slightly off, and a more top of funnel conversion is better. Maybe converting a few less individuals, but lower down the sales funnel is more valuable. Don’t assume; determine what will get the best results by testing. 5. Find the right conversion for your keywords This can sometimes be the most difficult piece of your AdWords campaign. Understanding that each search query tends to mean that an individual had a slightly different search intent is crucial to converting at higher rates.



For example, understanding when keywords are early in the sales funnel and Benin WhatsApp Number pushing more TOFU (top of funnel) offers like eBooks or email subscriptions can be far more effective than trying to get those individuals to fill out a quote form. adwords funnel Labeling your AdWords keywords and ad groups as Top of Funnel, Middle of Funnel or Bottom of Funnel will help you determine what offers need to be made and what performance should be expected. Of course, you should expect a much lower cost per conversion for eBook downloads than a “request a quote” form because someone will need a lot more time and nurturing after downloading an eBook as compared to one who is ready to buy. 6.





Bid accordingly Setting ad group level bids is great, but when you take a deeper look into your ad groups, especially the larger ones with a fair amount of keywords, it is important to make sure you are bidding in optimal positions. You may find that similar terms can have very different bids, which means you shouldn’t be bidding the same on every keyword but should be optimizing to try and get above position three, or whatever position is driving the lowest cost per conversion. but will likely allow you to drop your cost per conversion by finding the sweet spot with your positioning.