CSR advertising campaigns ar

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Interest to many audiences. But if you do not have a record of how many publications to make per period, or it is not part of the usual content strategy at all, it may get lost among so many retail and brand content in which we talk daily about our brand. Tips to generate content for your CSR Have an editorial calendar Order and direction of the content in which it will be shared each month through the different digital media. Document actions Any type of activation, event , alliance management or program launch must be registered with good planning. You must consider what types of messages and moments to record at a photographic, audiovisual and digital level.

This is a good practice since it is the beginning of generating banks of images Chinese Australia Phone Number List and clips for multiple functions. Apply Storytelling to content The art of telling stories in advertising. Many brands opt for this technique, since beyond explaining a corporate purpose in a narrative and creative way, it invites people to generate immediate action with great value and escalation of the CSR campaign. There are cases of fundraising campaigns that use storytelling and cause .





many people to allocate large amounts of money to the cause they are addressing. Brand references to visualize the way they do their e Greenpeace, La Patagonia, Global Citizen and ONE CAMPAIGN. Corporate Social Responsibility programs are proposals that seek to solve different challenges, change paradigms and generate new cultures. At the digital marketing level, it is a great opportunity to challenge everyday creativity and be able to generate products that entail great added value of reflection, transformation and social impact. “Make digital transformation focused on causes and people.” This article was written .