|
To continue consuming the services of your agency. And on the other hand, how to make them acquire more and more of your services or seen from the financial area, how to make the billing of those services increase. At the end of the day we all want to sell more, but how can I sell more to my current client? One option is to start having a history of your client, for this it is advisable to use a CRM tool , in which you can have statistics of how
much the investment that your client has been Bolivia Mobile Number List making in the agency, in this way you will be able to have data that helps you make sales projections. When you have a sales projection, you can determine how much on average you are going to sell thanks to account management, and according to your goal, how much you should sell more to reach it, selling more in this case means being able to increase some service to your client that is reflected in your sales scorecard . 5. or services purchased ADVERTISEMENT If a mother is asked if she loves any of her children more, the response of most
mothers, if not all, would be: I love all my children equally. What happens is that they don't mention that there are some children who require more attention than others who are more independent or smarter (I am this type of child), or more detached. Bringing this example to the business world, if a marketing/advertising agency were asked if they love all their accounts equally, the answer is going to be similar to that of a mother. First of all, the first thing we must understand is that from the clients' point of view, that love must feel homogeneous. Just as we, as children, feel that our mother gives us the same love that she
|
|