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Evaluate which list of keywords are working in your ongoing marketing campaign. Identify the content that users like. If you have multiple campaigns running, you will know which specific campaign customers are coming from. Evaluate the performance of a website's internal links. function of the utm Why use UTM? TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check.
See free classes! Because you will see the performance and results of your campaigns , and phone numbers data most importantly, you will know the quality of the leads that come from each of them. The number of visits to an ad, the number of sales from an email marketing campaign or the return on investment are essential data that you can obtain with UTM parameters . help to be able to evaluate the offline marketing efforts of your business or company, for example, you can add UTM parameters to a URL that you use to promote your products or services at live events such as conferences. , meetings or talks and thus measure the number of people who access it and become clients.

The truly important thing is that the interaction between lead-brand is your objective since throughout the process you will be able to evaluate the data of the actions you wanted them to take. It is for this reason that these parameters become an opportunity to evaluate which actions are giving the results you expect in a certain campaign, which in the end will help you optimize your resources and budget for marketing. If you need to obtain the specific data of your campaigns, you must fill out the first fields of Campaign Source, Campaign Medium and Campaign Term. In the end the tool will give you a custom URL that you can shorten with Bitly .
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