|
|
Metaverse marketing is marketing that provides an immersive 3D experience where users can interact using multiple platforms in virtual reality such as online. Augmented reality can deliver experiences in a colorful and realistic way, and can provide a unique experience by enhancing the experience of products virtually rather than in reality. Goals of Metaverse Marketing It may not be suitable for direct product sales promotion or purchase connection marketing. Metaverse has the advantage of being able to provide a realistic and immersive experience that can be obtained in a physical space through a 3D virtual space called Metaverse and eliminate physically limited experiences . Therefore , it can be an effective marketing method when positive brand positioning and increased awareness are needed through new experiences , or when you want to increase brand loyalty .
So, what is a good reason to use Metaverse for marketing? Delivering highly usable and free marketing messages Because the metaverse always exists in virtual reality, marketing messages can be freely delivered and utilized relatively without time constraints. Deliver an immersive Special Data experience It provides a more immersive user experience than advertising. By providing brand experiences on a new platform called augmented reality, users can be effectively utilized by providing new experiences. Depending on your marketing goals, there are endless use cases in Metaverse. In reality, it is possible to expand the area where the physical boundary was so that even buyers who could see, check, and purchase the product in person can gauge the size of the product in 3D without having to see it directly offline. Use of Metaverse Marketing If you want to target a younger customer base The main target group that most actively uses Metaverse is the MZ generation.
If you are a company with a young customer base, you can consider using Metaverse marketing to target the MZ generation. In an industry where product demonstration is important, Metaverse marketing can also be used in the manufacturing industry, where products are inspected and purchased in person. For example, in the case of the furniture industry, in order to purchase non-face-to-face, the inconvenience of having to check the numerical information such as width, height, and height and estimate the size of the furniture before purchasing has been resolved by using the virtual space called 3D. You can. If you are an industry that pursues a diverse content industry, In addition, the entertainment industry, which requires a variety of audio-visual content using various media, can also use the metaverse to mass-produce a variety of content.
|
|
發表於 2024-1-9 15:45:27