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If you already have a location page set up but want to take its on-page optimization to the next level, you can look for ways to improve the professionalism, authority, and trustworthiness (EAT) of its content.
Google has a responsibility to try to increase the visibility of sites it believes provide accurate information to users. Therefore, he needs to consider the reliability of a particular source. While optimization of EAT is most relevant to websites in the health and el salvador whatsapp data financial verticals, multi-location websites can also leverage these concepts to optimize their on-page content.
Here are some of our favorite content elements to use with the EAT concept on your franchise location pages:
Information about laws and government regulations
External links to useful local resources
Facts about a specific geographic area
Data points relevant to the local area
Profiles and information about specific employees at this location
Going back to the Lawn Love example, on their location page, they provide users with specific data points about a specific area, such as the cost of mowing, average yard size, and how often lawns are mowed.
Screenshot of additional FAQ information provided by Lawn Love on their location page.
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