When I ask people, to explain virtual selling

LebanonPhoneDat

There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever and I think for the good. The concept of “virtual selling,” seems to be dominating many of our conversations. Digital transformation, more broadly, covering selling, marketing, customer experience, and other parts of the organization has become a buzzword for business, selling, and marketing in the future. But I’ve been troubled by those concepts, not because I disagree, but I don’t know that I know what they really mean.  or digital transformation, the answers I get have more to do with technology.


People talk about driving efficiency with virtual meetings, leveraging things like Zoom, Teams, or other ways to conduct these meetings at a distance. Or they talk about digital transformation in terms of the tools we use to engage Lebanon Phone Number Data customers, like websites, social channels, content, AI/ML, bots and other technologies. I get it, these will be critical elements in the future. But they were critical a year ago, as well. It’s clear, these things are enabling us to engage customers, given customers don’t want us visiting them FF, or don’t want to subject their people to traveling. But somehow, there seems to be a big gap, these technologies aren’t completely satisfying. Despite having participated in dozens of virtual meetings, there seems to be a huge gap or loss in our communications with customers, their ability to communicate with each other, and





our ability to communicate within our own teams and partners. While the technology may help with as much as  of the communications challenge, somehow it seems to me that last  of communication is being missed. And that is probably more important than what the technology enables. Now we are getting reports about the challenges people face in working remotely. We are seeing feelings of being “disconnected,” or isolated, despite hour after hour of Zoom calls. Researchers are seeing increases in incidents of depression. We are seeing increases in physical and mental exhaustion with the “always on” atmosphere created by living where you work.