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This post was last edited by mebrokenheard11 on 2024-3-11 16:15 Contact us The aim of the campaign should be to emotionally charge the brand . The shot backfired! Instead of a clean image, a shitstorm is blooming. So it's no wonder that Sanifair prefers not to officially advertise with the video - the video has also disappeared from the agency's website. The parodies didn't take long to arrive. Emotional shopping: Content marketing as a sales pitch What entices you to buy from a shop? Try to answer this question. You will notice that the product itself is usually of secondary importance.   We don't buy because the product is available in shop XY, but because we li France Telegram Number Data Y better. And that's how it is for most people. Very few users consciously decide to buy a specific product in a specific shop. Instead, emotional, subconscious processes are much more often crucial for purchasing decisions. The consumer on the Internet needs to be inspired by images, texts and videos. You have to work harder to arouse emotions: Choose large, meaningful images Pay attention to a balanced text-image ratio Address your target group! Offer your users inspiration! DIY instructions, gift ideas, decoration ideas and much more Make a visit to your site an experience by presenting relevant tips and insider knowledge. Give your online shop a face, be personal.   Connect with them through social media: Facebook, Instagram, Pinterest, Twitter, etc. and engage them. With ASOS Marketplace, the brand hits its young, fashion-crazy target group right in the heart with the hip independent fashion label collection! asos marketplace ASOS Marketplace: This is where fashion dreams come true! Volkswagen Magazine is also about much more than just the car. It's about lifestyle! emotions content marketing And VW focuses on the whole family in the magazine ! Conclusion: Be it to achieve a high reach with your content or simply to make your users happy: never forget the needs of your target group! Always picks her up emotionally.