Why it is important to have a company blog

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Everything can be found in the inbound marketing universe , that set of useful strategies to make you find them when people need you. We move from interruption to permission marketing : these are not my words but those of Seth Godin, and the blog is the main tool of this revolution.In this concept of promotion (you don't have to hit but be found) the company finds itself with a small problem. And he asks himself:  " How can I promote myself and push my products if advertising is ignored and bypassed?


This is where the company blog comes into play.Corporate Special Data blog: what it is and what it is forDo you want a definition of corporate blog? Nothing could be simpler: this term refers to an online diary that is used by companies to publish articles with a tone of voice different from that used on the institutional website. The portal remains stationary, the blog evolves and attracts new readers.The company blog usually originates in a subfolder of the main domain or in a third-level domain . Its role, when defined through a web marketing strategy , can encompass various objectives. First of all, however, it is right to underline a passage: in an SEO strategy , the company blog can and must cover informational searches. With articles that move away from press releases and advertorials.Analysis of keywords in a serp.If the commercial pages of the site, the famous landing pages, attempt to intercept transactional queries - those that concern doing something and perhaps purchasing a good - the blog pursues other needs.





That is, those of those who ask questions  on Google and expect answers. Therefore, operating with content marketing on the company blog can be the key to welcoming a slice of traffic that is impossible to capture in any other way.The objectives of a corporate blogOf course, the company blog helps you bring traffic. But if you want to move in the best possible way in this world you must aim for a well-defined editorial plan. To do this you need competitor analysis , target study and content map. Everything, however, is linked to the definition and description of objectives. Why start a company blog? I'll explain it to you right away:Brand awarenessThat is, brand awareness, the ability of a brand to be recognized and ensure that its name is connected to positive values . A well-kept blog, with quality content, helps you achieve this goal. And to do a good job of online branding .