How to increase traffic: growth points in SEO Sergey Bakhchaev

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The content of the article Growth points for all types of sites Technical condition The site should not contain links to pages with response codes 3xx and 4xx Correct site indexing Optimizing meta tags and titles CTR on search Growth point How to improve CTR Growth points for large sites Set up crawling budget Growth points for B2B sites Working with lost requests and developing commercial semantics Elaboration of information semantics and creation of a blog useful for your target audience Ideas for a narrow niche using a case example.

From the point of view of SEO promotion, each  Email List project is unique: somewhere there are restrictions due to the specifics of the niche, some projects have been worked on for years and it seems that there is nowhere else to grow and everything possible has been done to get to the top. Is it possible to find growth points in this case and how to do it? Sergey Bakhchaev, SEO specialist at Kompleto, shared his opinion. Growth points for all types of sites Technical condition The main and underestimated opportunity to grow is to eliminate all technical problems, otherwise all further manipulations will not bring results. Therefore, the first thing experienced specialists do is an in-depth technical audit, during which all errors are recorded and subsequently corrected.
   


What should you pay attention to first? Let's look at a few basic points. The site should not contain links to pages with response codes 3xx and 4xx Response code 301 - the old page has “moved” forever and redirects us to the new one. Response code 302 - the old page has temporarily “moved” and redirects us to the new one. Response code 404 - page does not exist. All such links make life very difficult for search robots; site crawling slows down. It is necessary to find them and correct them to the correct ones, or delete them. Correct site indexing The entire site, especially priority pages, must be open for indexing by search robots. At the same time, some types of pages (technical, filters, site search results, shopping cart, etc.) should be closed from indexing.