This makes it easier

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Why Google is pushing for an end to last clicksmodel has been the standard for marketers in recent years. It was the model pushed and supported by Google since it favored the Google Adwords advertising model. As a logical continuation of this; the paid advertising channel, positioned at the end of the purchase funnel, achieves valuable results on Google Analytics compared to other acquisition channels. During its annual marketing conference “ Google Marketing Next ”, Google announced “ Google Attribution ” as the latest innovation that will dethrone the “last click.

In fact, it is a service that allows you to measure the contribution of each lever used during a marketing wedding photo editing service  campaign. Thus, this new, free tool promises to evaluate the effectiveness of each point of contact between the buyer and the product. What impact does this change have on campaign management and performance? The advantage of the “ Google Attribution ” tool is that it collects data from other Google platforms such as AdWords, Analytics, DoubleClick, etc. Thus, the advertiser no longer has to add a specific tag to his site or activate specific tracking on his advertisements.



Google takes care of tracking. With Google Attribution, the advertiser will have an overview of all the points of contact between the user and their marketing actions. After collecting this data, “Google Attribution” analyzes it to help advertisers decide: what is the most effective lever? Should you review it regularly? Are marketing actions more visible on mobile or desktop?… This tool is presented as also being able to measure the effect of TV spots on traffic to the advertiser's site or on sales in real time.