The sector understood as a voice and data service has reached its state of maturity; proof of this has been the restructuring suffered in recent years between .panies. The rise of millennials new consumption patterns in which data prevails and the normalization of constantly connected devices are putting great pressure on telcos to adapt and find new and creative ways to generate connection with the customer. The cnmc imposed a regulation in that forced the three large operators to provide reasonable access to their mobile infrastructures which led to the entry of mvnos virtual mobile operators triggering an unsustainable price war in the long term.
For this reason the only viable way to .pete is to focus on offering more services with content relevant to the customer grouping them together in the pricing strategy called bundling . This strategy to attract and maintain consumers seeking their loyalty has consisted of the creation Mobile App Development Service of convergent plans that include internet television fixed line mobile and value.added services the so.called over the top . It has been precisely the mergers in the sector that have allowed operators to develop this type of services and be able to .pete with new business models netflix line spotify etc. That pose a significant risk to their in.e.
According to a report presented by the consultancy oliver wyman this is explained because clients with converged services show a much lower churn rate up to or less .pared to those who do not benefit from these packages. are three to five times more likely than landline users to switch to a converged service makes them the main target for this strategy. Additionally research and analysis firm ovum estimated that the tele.munications industry globally will lose an estimated $ billion between and as a result of customer flight to high.quality voice and video applications such as they can be skype whatsapp or facebook messenger.
發表於 2023-12-12 15:55:01
